The Wireless Applications Service Providers' Association (WASPA)
has introduced the Do Not Contact (DNC)
List. This is a registry where a
consumer can register their South African mobile phone number as a pre-emptive block against receiving direct marketing messages.
This “Do Not Disturb” service is a consumer protection right upheld in the WASPA Code of Conduct, the SMS industry regulations that meet the r
equirements of both the Consumer Protection Act, 2008 and the Protection of Personal Information Act, 2013.
The purpose of the WASPA DNC List is to block direct marketing SMSes only, not other types of SMS messages, such as notifications or alerts.
All WASPA members (like clevertel SMS Network Partner) that send or allow their clients to use their systems to send direct marketing messages must check the WASPA DNC List at least once a week to ensure no direct marketing messages are sent to numbers registered on the WASPA DNC List.
Here's how we comply:
We undertake to check the WASPA DNC List and apply a system block to any numbers registered on the list.
We currently have a manual process in place to whitelist any of your contact numbers that should receive non-marketing messages that have been blocked due to our checking of the WASPA DNC List. (Note that the status on the message delivery report will show as "blocked" - please let our Support Desk
know urgently if this impacts your non-marketing messaging).
We're developing a system which will automatically manage the checking of the WASPA DNC List (due for release later this month).
The new system is designed to prompt you once to confirm that you have consent from your customers to send them SMS messages. This will then allow you to send messages such as notifications, alerts or any other transactional SMS messages to your customers.
For more on the WASPA DNC, how it works and what it means, please visit Compliance Advisory here
, or send us an email
if you have any questions.